What does pricing usually start at?
Most single-day trade show installs start in the mid four-figure range and scale based on simulator count, staffing hours, branding scope, and add-ons.
Commercial service
Trade show racing simulator rentals that drive traffic and pipeline.
Orion builds premium racing activations for exhibitors and agencies that need booth traffic, longer dwell time, and better lead quality without making the brand look noisy or cheap.
Most booths struggle because they have no live center of gravity. Racing activations solve that when they are executed with proper spacing, staffing, and handoff design. Orion pairs interactive pull with clear conversion flow.
If your goal is measurable lead generation, use this with the Trade Show Lead Goal Calculator and the Booth Traffic Value Calculator so your event target is tied to pipeline outcomes.
For strategy depth, see Trade Show Booth Ideas That Actually Drive Traffic and Interactive Booth Ideas for Better Lead Generation.
Pricing guide
Expected investment range
Typical starting range is mid four figures for a focused install and can move into higher tiers based on simulator count, duration, travel/logistics, custom branding, leaderboard integration, and staffing complexity.
Comparison
Generic booth game vs Orion activation
| Factor | Generic option | Orion approach |
|---|---|---|
| Stops aisle traffic | Low to medium | High, visible spectator pull |
| Lead quality | Often mixed | Structured qualification flow |
| Brand fit for B2B | Can feel gimmicky | Premium, brand-safe presentation |
| Content capture | Limited | Leaderboard + podium + branded moments |
FAQ
Can this be used for lead generation, not just traffic?
Yes. Orion structures participation and handoff so your team gets qualified conversations, not just random booth crowd volume.
Can we include leaderboard, branding, and takeaways?
Yes. Leaderboards, branded overlays, podium/photo moments, and custom outputs can be included depending on package level.